Senior Data Strategist – CRM & Digital

18 Dec 2020
15 Jan 2021
Marketing Disciplines
Industry Sector
Data Services
Contract Type
Work Experience Level
Agency-side or Client-side
Agency Side
Job Role

Senior Data Strategist – CRM & Digital


  • Small team, means visible and influential role – be recognised!
  • Independent agency network – lose the politics, gain the ownership!
  • Inspiring leader, join at time of growth and positive change!



SALARY -            £60k - £65k & benefits

LOCATION -        Remote to begin with, then Central London



Joining this successful independent agency group, led by a number if impressive senior leaders from big agency networks such as WPP, Omnicom and Publicis, you’ll find less politics, a slicker and more decisive culture as well as reams of opportunity to carve your own career path as this data function embarks on an ambitious journey of growth.


You will work in partnership with the Head of Data Strategy, to devise and deliver insight and data led solutions for end clients, around personalisation, CRM targeting, measurement and optimisation across multichannel marketing (including digital media).


Building out data roadmaps to optimise marketing effectiveness, test and learn frames works and conducting customer and marketing analysis to figure out how to improve personalisation and campaign ROI will all be part of your day to day, as well as building out reporting processes and developing campaign targeting plans. You will be an expert in measuring marketing activity and understanding that part data has to play in constantly improving return for clients.


You will be part of a small yet growing team, where the CDO has ambitious plans to step change the delivery of the entire data function, to bring it in line with modern data science approaches. So you have a rare opportunity to join at a time where these changes are beginning to happen, and growth is certainly yon the cards for this person.


And although this agency network can brag about some really big name clients they do business with, they are actually also really well embedded with the SME market, working in partnership with businesses that really need them, rely on them and are invested in their solutions.




You will be the champion and expert for data insights informing business decisions across a range of clients within FMCG, Pharma, Government and Automotive industries, working closely with them optimise marketing performance and customer engagement through enhanced data strategies.


You should be a self-starter, full of enthusiasm and highly collaborative with the ability to share in the overall vision for the group – a chance to really shine and be a key influence in the direction data strategy takes as an offering.


Skills and experience required:

  • Educated to at least degree level ideally in a numerate subject; Mathematics, Statistics, Engineering, Physics, Chemistry, Economics, Machine Learning, Computer Science etc.
  • A strong background in customer and marketing analytics, and using this to inform targeted marketing activity
  • Skilled in building out robust test and learn frameworks to measure marketing activity and media effectiveness
  • Passionate about the use of data for improved marketing performance and better customer understanding and engagement
  • Strong grounding in CRM is essential, as the bulk of the current work
comes through their CRM agency, where this role will initially sit

Strong understanding of digital marketing and how this plays into CRM and personalisation

  • Ideally experience of working in a media led environment, or at least understanding of how to drive and measure digital advertising activity