Digital Marketing Strategist

Harrogate, North Yorkshire
Between £25 k to £35 k per annum plus benefits
03 Feb 2018
03 Mar 2018
Industry Sector
Agency, Digital Agency
Contract Type
Work Experience Level
Agency-side or Client-side
Agency Side

Digital Marketing Strategist

We are looking to recruit an experienced Digital Marketing Strategist for our client in Central Harrogate who are a full service digital and branding agency.

This is a unique opportunity to assist in their current digital strategies and be part of the agency's next 5 years of growth.

This is a new role within the business and offers huge scope for progression and to expand the team as the role grows. 

The role.
This is both a hands-on role and strategic digital marketing manager role, working across a variety of clients, from well-known brands to start-ups. You’ll work on integrated branding, web and digital marketing campaigns to produce a measurable return for our customers.

As a Digital Marketing Manager you’ll be working closely with existing clients - maintaining strong relationships and looking for new opportunities to grow their business through digital channels.

Part of this role will also be to educate the existing design and development team on digital matters to ensure they remain current and, most importantly, successful.

Business opportunity: Understanding and relaying the business opportunities to clients presented by digital marketing.

Strategy framework: Coming up with a clear framework for developing a coherent plan for our clients’ digital marketing, including how to move their prospects down the ‘sales funnel’.

Goal setting: Setting clear objectives for our digital marketing campaigns.

Content: Understanding and facilitating the role of content in a successful digital marketing strategy. If you can research and write blogs and landing pages that would be a bonus.

Developing a successful social strategy for our brands and clients.

Email marketing strategy: Developing email campaigns that resonate with subscribers and creates substantial user engagement growth. No design or coding skills required.

An understanding of the fundamentals of SEO and the factors affecting search engine rankings. A good working knowledge of MOZ would be beneficial.

Social Advertising: Setting up and maintaining successful Facebook and Instagram advertising campaigns.

Google PPC: Setting up and maintaining successful Google Pay Per Click campaigns.

Creating URL site structures for our developers (based on keyword research).

ROI gain: Understanding the business opportunities presented by Conversion Rate Optimisation (CRO) and acting upon them.

- Three to five years working as a digital marketing manager or digital marketing executive.
- A proven marketing or digital agency background. 
- A genuine passion for everything design and digital and an ability to present digital marketing campaigns to clients in an engaging manner. 
- You should be confident, great with numbers and have excellent attention to detail.
- This role is very creative and will require you to come up with ideas for blog posts and landing pages for our clients on a regular basis. A proven ability to write engaging copy would be a bonus.
- A positive, ambitious person who wants to make a real difference and grow with the agency.

What you’ll get in return.
- A competitive salary, plus additional incentives such as ‘finish early Fridays’.
- A rare opportunity to join an agency where you’ll be allowed to craft your own destiny.
- A great internal culture and a genuine team environment.

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